Digital marketer

There are a number of different roles that can be make up a digital marketing team. Some teams may contain more generalist digital marketing roles, while others may include specialists that focus on one specific area or channel. 

Here are some of the most common: 

Digital Marketing Manager

This role can encompass leading a wider marketing team or representing broad digital marketing responsibilities. As a team manager, they oversee campaign and strategy planning, ensuring effective collaboration between all team members involved in content or campaigns.

Social Media Manager

Responsible for managing a company's social media channels, engaging users, and building a following. Depending on the company's size and social media presence, they may manage a single platform or the entire social media portfolio.

SEO Manager (Search Engine Optimisation Manager)

Responsible for managing a company's presence on search engines. This broad role covers various technical and content-focused activities, ensuring the website adheres to search engine best practice guidelines and maximising the company's visibility in search results and across the web.

PPC Manager (Paid Search Manager)

Typically within a marketing team, this role manages a company's appearance in Google and social media ad results. This requires analytical skills and budget management to create a cost-effective strategy.

Digital Content Manager

A broad role responsible for creating engaging content for a company's website and digital channels. This can include video content, graphic design, blog posts, case studies, and more.

Email Marketing Manager

The CRM or Email Marketing Manager is responsible for creating and implementing an email marketing strategy. This includes setting specific campaigns for different client groups, depending on what stage of the funnel that customer may be. 

This is not an exhaustive list and some digital marketing teams may also include roles relating to market research, customer acquisition, graphic design and data analysis. 

The exact responsibilities of a digital marketer will vary, but here some of the most common requirements:

• Campaign Planning: The ideation and implementation of targeted marketing campaigns. 
• SEO (Search Engine Optimisation): Optimising websites and online content to improve organic search engine rankings.
• SEM (Search Engine Marketing): Managing paid advertising campaigns on search engines and other platforms.
• Social Media: Developing and executing social media strategies, managing social media profiles, and engaging with audiences.
• Content Creation: Creating engaging and relevant content (text, images, video) for various digital channels.
• Email Marketing: Designing and implementing email campaigns to nurture leads and drive conversions.
• Data Analytics: Tracking, analysing, and interpreting data to measure campaign performance and inform decision-making.
• Market Research: Conducting research to understand market trends, target audiences, and competitor activities.
• Reporting: Creating and presenting reports on campaign performance and key metrics.

Being such a broad role, digital marketers are often required to have a broad set of skills, including creative thinking, problem solving and data analysis. 

• Copywriting: Writing compelling and persuasive marketing copy for various digital channels.
• Image (Visual Communication): Creating or selecting effective visual elements (images, graphics, videos) to enhance marketing messages.
• Creativity: Developing innovative and original marketing ideas and campaigns.
• Communication/Presenting: Clearly and effectively communicating ideas, both verbally and in writing, and presenting information to various audiences.
• User Experience (UX): Understanding and optimising the user's experience on websites and other digital platforms.
• Brand Management: Maintaining and enhancing a brand's image and reputation online.
• Strategic Thinking: Developing and implementing effective marketing strategies aligned with business objectives.
• Planning: Organising and managing marketing activities and campaigns effectively.
• Audience Understanding: Understanding the needs, behaviours, and preferences of target audiences.