Product Manager
Product Managers play a critical role in the development of new products. Learn more about the role Product Managers can play within an organisation, and the skills and training you need to become one.
Job profile
What is a product manager?
A Product Manager is a key role, particularly in agile environments, where they serve as the bridge between stakeholders, customers, and the development team.
Their primary responsibility is to define and oversee the development of products that meet user needs, align with business goals, and deliver value efficiently.
What does a product manager do?
Here are some of the key roles and responsibilities of a product manager:
- Product vision and product Strategy definition
- Customer and stakeholder Engagement
- Development and maintenance of the Product roadmap
- Backlog management, normally at a more strategic level.
- Cross-functional collaboration, with development teams, marketing, sales and customer support.
- Defining and tracking key metrics to prove or disprove value hypothesis
What are the key skills of a product manager?
Here are some of the essential skills needed to work within product management:
- Customer needs and market dynamics.
- Communication and negotiation skills.
- To think strategically and translate high-level goals into actionable plans.
- Familiarity with agile and lean principles, and delivery frameworks like Scrum or SAFe (Scaled Agile Framework).
- If working as a Digital Product Manager enough of a technical understanding to liaise effectively with development teams (though not necessarily coding expertise).
Product manager insights
How to become a product manager
Product manager training
Explore the training solutions available to become a product manager or expand your product management skills.
If you're a business looking to upskill your team, or hire a product management apprentice, get in touch with our team to discuss your requirements.
Fundamental Courses
The aim of this course is to provide a solid foundation in the philosophy, principles and methods of User Experience design.
The purpose of this highly immersive, two-day course is to help delegates to understand the principles of Agile and in particular, Scrum.
This short session offers you a chance to explore the concepts of influence and persuasion through a mixture of theoretical understanding, activity and discussion.
Master the research skills that make UX professionals so valuable. Become a confident, credible and effective user researcher with a globally recognised qualification.
Intermediate Courses
This course introduces you to various tools and techniques to ideate and run experiments. Learners will learn how to oversee the product lifecycle and create and advance the product strategy
This highly participative and fun half-day workshop explores the core elements of the problem solving cycle – a structured approach to problem solving.
Expert Courses
In this three day course you will discover and apply the mindset, skills, and tools you need to create successful products and solutions.
This course is designed for Product Owners and Product Managers that will be working inside of SAFe.
Insights from the experts
"In a VUCA world, Product Managers are more critical than ever. They serve as the linchpins connecting strategy with execution, technology with customer needs, and teams with organisational objectives.
Their ability to adapt, lead, and innovate determines not just the success of individual products but also the resilience and competitiveness of the entire organisation."
Product Discovery and Design Portfolio Director
Useful reads on product discovery
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