Overview
This course provides learners with practical knowledge on planning and implementing AI-powered personalization strategies within marketing. The workshop focuses on hyper-personalization, an advanced approach that enhances traditional personalization using AI to deliver unique, one-to-one customer experiences.
Learners will explore real-world applications of AI-driven personalization, including content creation, product recommendations, and personalized communications. The course will equip participants with the strategic and technical knowledge required to design and deploy hyper-personalization at scale.
By the end of the session, learners will be able to effectively engage with key stakeholders and internal teams to drive AI-powered personalization initiatives within their organization.
Prerequisites
Participants should have:
- A foundational understanding of marketing strategies and customer experience principles
- Familiarity with basic AI and data-driven marketing concepts (recommended but not required)
Target audience
This course is designed for:
- Marketing professionals looking to integrate AI into their personalization strategies
- Customer experience and digital transformation leaders aiming to enhance engagement and retention
- Data-driven marketers and AI product managers interested in practical applications of hyper-personalization
Learning objectives
By the end of this course, learners will be able to:
- Describe and analyze the practical requirements for AI-powered content creation, product recommendations, and personalized communications
- Evaluate and apply best practices for implementing AI-enabled personalization strategies within their business context
- Effectively communicate AI personalization concepts with internal teams, stakeholders, and external partners
- Develop plans for designing and deploying hyper-personalization at scale
Course Outline
Workshop: Focus on hyper-personalization planning
Identifying business challenges and personalization opportunities
Review of leading AI personalization tools and techniques
Real-world case study around personalization strategy
Aligning AI personalization with business objectives
Overcoming common challenges in AI adoption
Applying learnings to real-world business scenarios
Implementing AI personalization within your organization
Hands-on learning
This course includes:
- Interactive workshops with real-world case studies
- Guided exercises for AI-powered personalization planning
- Practical application of AI tools in marketing strategies
Exams and assessments
- No formal exams
- Knowledge checks and interactive discussions throughout the course
- Hands-on practical exercises to apply key concepts
Frequently asked questions
How can I create an account on myQA.com?
There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.
If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".
If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.
Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
How do QA’s virtual classroom courses work?
Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.
We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.
How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.
When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.