Overview
Build a rewarding career in content design with a globally recognised, industry-approved qualification. Get the mindset, the confidence and the skills that will help you stand out in a rapidly growing industry.
How will this course be delivered?
Course learning format: this is an E-learning course that is self-paced
Estimated learning time required for the course: the estimated learning time for this course is 3 months with access to 6 months
Prerequisites
- Writers and journalists who want to enhance their skills for the digital world
- UX and UI designers who want to become more rounded professionals
- Content designers looking for a formal qualification that validates their expertise
- Digital marketers who need content design skills to succeed in their roles
- Anybody with a writing, content or design background looking for a creative tech job
Who this course is for
This course is a gateway for anyone who wants to work in the vibrant content design industry.
Delegates will learn how to
- Be in demand. Certified qualifications will help you stand out in a fast-growing industry
- Build a career with impact. Design content experiences that will influence users worldwide
- Broaden your opportunities. Optimise your skills to get hired at leading companies
- Get qualified. Earn a university credit-rated certification approved by industry leaders
- Gain the confidence you need to succeed. Our mentors, career advisors and student community will support you all the way
Outline
Module 1
Introduction to content design
This module will provide you with a broad overview of the world of Content Design. You will begin by understanding the importance of content design in the digital era. You will also be introduced to some of its fundamental concepts. You’ll learn about what content designers do and how they fit into organisations.
• The mission of content design
• What is content design?
• Beyond the user
• Content design or UX writing?
• The content designer’s role
Module 2
Principles of good content design
This module focuses on the six principles of good content design. You will explore these principles through the lens of real world examples to gain a firm understanding of their application and the different challenges associated with each one.
• Principle 1: Clear
• Principle 2: Accurate
• Principle 3: Context sensitive
• Principle 4: Transparent
• Principle 5: Cohesive
• Principle 6: Inclusive
• Assessing content design
Module 3
Voice, tone and style
In this module, you’ll learn about the importance of voice, tone and style while creating a personality for your product or service. You’ll learn how to define each of these concepts and how to leverage them to create a compelling experience for your users.
• Understanding voice
• Understanding tone
• Understanding style
• Documenting voice, tone, and style
Module 4
Understanding your users
This module takes an in-depth look at user research in content design. We begin with a look at the importance of user research for content design. You will then learn about the different research methods that are available to you as a content designer.
• Types of research
• Three stories about research
• Depth interviews
• Online surveys
• Survey deep-dive
• Card sorting
• Conversation mining
• Internal research
• Conversational sketching
• Mapping content needs to the journey
Module 5
Writing for interfaces
In this module, you’ll explore key design components such as buttons, lists, and notifications, learning best practices for writing microcopy for these element types. You’ll also learn how to make your content accessible.
• Design components
• Writing for buttons
• Writing for lists
• Writing for notifications
• Design patterns
• Writing for forms
• Writing for empty states
• But, is it accessible?
Module 6
The product mindset
This module looks at ways to embed content into the product development process. You’ll learn about design systems and how you can contribute to them effectively to scale the impact of your work as a content designer. You’ll also get introduced to product design tools like Figma.
• Design systems
• Reviewing design systems
• Design tools
• Asking for feedback
• Considering SEO
Module 7
Testing content
In this module, you’ll learn key techniques for testing the effectiveness of your content. We start by exploring methods for testing interface content, include usability tests and A/B tests. Next, you’ll learn how to assess longer pieces of content for readability and clarity.
• Testing interface content
• Usability testing
• A/B testing
• Testing content on its own
• Cloze testing
• Comprehension testing
• Highlighter testing
Module 8
AI for content design
In this module you’ll learn about the practical applications of AI tools like ChatGPT for content design. You learn how to get the most out of AI with prompt engineering. This module will also teach you how to accelerate your content design workflow by integrating AI into your day-to-day methods. Finally, we’ll cover the ethical implications of using AI.
• AI for content design
• Prompt engineering
• Supercharging your workflow
• AI and Ethics
Module 9
Working in content design
Learn how to be the content champion within your organisation.
In this final module, you’ll learn valuable tips for becoming a content champion within your organisation, and how to build your profile as a content designer. You’ll get advice from experts on the skills a content designer needs and what your portfolio should include. This closing module will prepare you to continue exploring and growing in the dynamic field of content design.
• Being a content champion
• Ask the experts: Working in content design
Why the UX Design Institute?
They want to set the standard in UX education globally. They provide professionals and employers with a tangible, straightforward and objective measure by which to assess and prove UX skills and knowledge. All their courses are overseen by an Industry Advisory Council to ensure relevance. They’ve partnered with Glasgow Caledonian University to make sure they meet the highest educational standards.
Frequently asked questions
How can I create an account on myQA.com?
There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.
If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".
If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.
Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
How do QA’s virtual classroom courses work?
Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.
We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting (more details in the link below) to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.
How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.
When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.