Overview

The Professional Certificate in Content Design is a 10-week online programme designed to equip participants with the essential skills and knowledge required for a career in content design and UX writing. The course combines self-paced learning with live support and mentoring, enabling learners to create impactful content experiences that enhance user interactions.

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Prerequisites

There are no formal prerequisites for this course. It is suitable for individuals from various backgrounds who are interested in pursuing a career in content design or UX writing.

Target audience

This course is designed for:

  • Writing professionals aiming to transition into content design or UX writing​
  • UX/UI professionals seeking to enhance their content design skills​
  • Individuals looking to build a career that influences user experiences through content​
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Objectives

By the end of this course, learners will be able to:

  • Understand the role and responsibilities of a content designer​
  • Apply principles of good content design to create user-centric content
  • Develop a consistent voice, tone, and style in content creation​
  • Write effective content for user interfaces, including microcopy
  • Conduct user research to inform content decisions​
  • Utilise storytelling techniques to enhance user engagement
  • Implement strategies for testing and iterating content based on user feedback​
  • Understand the role of AI in content design and how to leverage it effectively​
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Outline

Introduction to content design

  • Understanding what content design is and the role of a content designer

Principles of good content design

  • Exploring the fundamentals of creating user-centric content​

Voice, tone, and style

  • Developing a consistent and appropriate voice and tone in content

Writing for interfaces

  • Crafting effective microcopy and other UI content elements​

Understanding your users

  • Conducting user research to inform content strategies​

Storytelling for content design

  • Utilising storytelling techniques to enhance user engagement

Testing content

  • Implementing methods for testing and iterating content based on user feedback​

AI for content design

  • Understanding the role of artificial intelligence in content creation and how to leverage it​

Final project

  • Applying learned concepts to a comprehensive content design project​

Hands-on learning

Participants will engage in practical exercises and real-world projects, receiving personalised feedback from experienced mentors to apply content design concepts effectively. ​

Exams and assessments

The course includes continuous assessments through practical assignments and projects designed to reinforce the concepts covered in each module. There is a final project that evaluates the overall understanding and application of content design principles. ​

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What's included

  • Exam included
  • Dedicated tutor support via email during your course from expert instructors
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Need to know

Frequently asked questions

How can I create an account on myQA.com?

There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.

If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".

If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.

Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.

How do QA’s virtual classroom courses work?

Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.

We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.

How do QA’s online courses work?

QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.

All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.

When will I receive my joining instructions?

Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.

When will I receive my certificate?

Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.

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