Overview
This hands-on workshop provides marketing professionals with a comprehensive understanding of AI-driven consumer segmentation. Participants will explore the differences between traditional segmentation methods and AI-enhanced techniques, gaining skills in clustering and machine learning applications. Through case studies and interactive exercises, attendees will develop actionable strategies for applying AI insights to improve consumer engagement, campaign optimisation, and business decision-making.
Prerequisites
Participants should have:
- A foundational understanding of customer segmentation in marketing.
- Basic familiarity with data analytics or AI-driven marketing tools.
- No prior AI or coding experience is required.
Target Audience
This course is designed for:
- Marketing professionals looking to leverage AI for better segmentation and targeting.
- Data-driven marketers and analysts who work with AI tools.
- Business professionals seeking to enhance customer engagement using AI insights.
Learning objectives
By the end of this course, learners will be able to:
- Understand AI segmentation techniques and how they differ from traditional methods.
- Apply AI-driven clustering methods to create customer segments.
- Interpret AI-generated segmentation results and derive actionable insights.
- Identify workplace applications where AI-powered segmentation can improve marketing strategies.
Course Outline
Overview of AI in customer segmentation.
Introduction to AI segmentation techniques, including K-means clustering.
How AI foundation models, such as Microsoft Copilot, assist in segmentation.
Case study to demonstrate the impact of AI-driven segmentation
Activities to develop knowledge on AI-driven segmentation:
Identifying areas where AI can enhance marketing processes.
Prioritisation matrix for AI use cases in segmentation.
Analysis of real-world applications and potential challenges.
Hands-on Learning
- This workshop includes:
- Interactive exercises to reinforce AI concepts.
- A hands-on case study with real-world applications.
- Group-based activities for strategic application of AI-driven segmentation.
Exams and Assessments
There are no formal exams in this course. Participants will engage in interactive exercises, group discussions, and hands-on activities to reinforce learning.
Frequently asked questions
How can I create an account on myQA.com?
There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.
If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".
If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.
Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
How do QA’s virtual classroom courses work?
Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.
We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.
How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.
When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.