Overview
This AI Landscape and Trends Mastery Webinar explores what recent AI developments mean for brands and their consumers. With specific examples that illustrate the power of AI and its application to marketing, it discusses how to reap the rewards. It also looks at how the expectations of customers will change as a result of the widespread adoption of AI, and how marketeers can expect to work alongside AI in future. The webinar will conclude with a question-and-answer session.
Prerequisites
Participants should have:
- A foundational understanding of digital marketing principles
- Basic knowledge of AI technologies and their applications in business
- An interest in emerging AI trends and their societal impact
Target audience
This course is designed for:
- Marketing professionals exploring AI-driven strategies
- Business leaders seeking insights into AI’s role in customer engagement
- Digital transformation and innovation teams integrating AI into workflows
- Anyone interested in the intersection of AI, ethics, and regulation
Learning objectives
By the end of this course, learners will be able to:
- Explore how rising trends in AI are impacting marketing today.
- Draw insights from use cases from well-known brands
- Recognise challenges in AI use and how to address them
Course Outline
The Power of the Prompt: AI that empowers marketers with content creation capabilities, enhancing productivity and creativity across various formats.
Deep Fakes as AI Influencers: Examining deep fakes as AI influencers – their potential benefits and risks in delivering messages at scale.
Agentic AI: Exploring what it means to give agency to AI and its impact on marketing, especially when combined with Generative AI.
AI at the Edge: Examining the powerful synergy between AI and privacy, and the potential future applications.
AI and immersive tech: Exploring AI's impact on virtual environments and customer engagement through technological advances.
Open discussion and participant questions
Hands-on learning
This course includes:
- Real-world case studies demonstrating AI in marketing
- Interactive discussions on ethical considerations and regulatory challenges
- A guided Q&A session to explore AI’s impact on different industries
Exams and assessments
This course does not include formal assessments. However, attendees are encouraged to reflect on case studies and participate in interactive discussions.
Frequently asked questions
How can I create an account on myQA.com?
There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.
If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".
If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.
Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
How do QA’s virtual classroom courses work?
Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.
We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.
How do QA’s online courses work?
QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.
When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.