Overview

This course explores the five key trends shaping the future of e-commerce in 2025: social commerce, AI and automation, immersive AR, retail media networks, and data privacy. Participants will gain insights into how these trends are redefining the digital shopping landscape and learn actionable strategies to stay competitive in an evolving market.

With real-world case studies and practical recommendations, this session provides a roadmap for brands looking to adapt to the fast-changing e-commerce ecosystem.

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Prerequisites

This session is open to all professionals interested in e-commerce and digital marketing. While no prior experience is required, familiarity with online retail trends and digital marketing strategies will be beneficial.

Target audience

This course is ideal for:

  • E-commerce business owners and digital marketers
  • Retail and brand strategists looking to future-proof their business
  • Technology professionals interested in AI, automation, and AR in retail
  • Executives seeking insights into emerging industry opportunities

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Learning objectives

By the end of this session, participants will be able to:

  • Identify and understand the five key trends shaping e-commerce in 2025
  • Appreciate where these trends can make a difference to a brand’s strategy
  • Draw insights from use cases from well-known brands

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Course Outline

Why understanding these trends is essential for staying competitive in 2025

The evolution of social commerce on platforms like TikTok, Instagram, and Facebook

The role of AI in shaping personalised shopping experiences

How AR is improving consumer confidence in online shopping

How retailers are monetising their digital platforms through advertising

Growing consumer awareness of data usage and privacy concerns

Open discussion and participant questions

Hands-on learning

While this session does not include hands-on labs, attendees will gain:

  • Practical case studies showcasing successful trend adoption
  • Actionable insights for integrating these trends into their business strategies
  • Live Q&A for personalised guidance and industry insights

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Why choose QA

Need to know

Frequently asked questions

How can I create an account on myQA.com?

There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.

If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".

If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.

Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.

How do QA’s virtual classroom courses work?

Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.

We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.

How do QA’s online courses work?

QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.

All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.

When will I receive my joining instructions?

Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.

When will I receive my certificate?

Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.

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