Overview
This half day workshop is designed to deepen participants' understanding and practical skills in creating effective retail media campaigns. The workshop builds on foundational retail media knowledge, guiding learners through hands-on exercises and real-world examples to refine their ability to plan and execute campaigns successfully.
Participants will engage in interactive discussions, industry case studies, and collaborative exercises to explore best practices in digital retail media. By the end of the session, attendees will gain practical insights and actionable techniques to enhance their retail media strategies and apply them within their organisations.
Prerequisites
Participants should have:
- A foundational understanding of retail media concepts
- Prior exposure to digital marketing or eCommerce strategies
Target audience
- Digital and eCommerce teams
- Marketing and media professionals
- Shopper and customer marketing teams
- Dedicated retail media teams
- Supplementary functions such as creative, revenue growth management (RGM), and category management professionals
Learning objectives
By the end of this workshop, participants will be able to:
- Analyse the landscape of retail media ad inventory and understand their strategic applications
- Apply key digital retail media concepts to real-world scenarios
- Identify best practices for retail media within workplace contexts
- Devise and articulate digital retail media campaign strategies tailored to specific business objectives
Course Outline
Overview of retail media and its role in digital marketing
Analysis of a full-funnel digital retail media campaign by well-known brand
Deep dive into campaign objectives and audience targeting; execution strategies; KPIs and post-campaign analysis
In-depth discussion around the key pillars of a retail media campaign
Development of retail media strategies for focused business scenarios
Applying learnings to the workplace
Hands-on learning
This workshop includes:
- Real-world case study to demonstrate successful retail media strategies
- Interactive group activities to apply concepts in a business context
- Guided discussions to develop actionable insights for workplace implementation
Exams and assessments
There are no formal exams. Participants will complete interactive exercises, group discussions, and case study analyses to reinforce learning outcomes.
Frequently asked questions
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Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.
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QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.
All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.
When will I receive my joining instructions?
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When will I receive my certificate?
Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.