Overview

This instructor-led webinar explores how targeted marketing is evolving in response to increasing privacy regulations and technological changes. Participants will gain insights into the history of data usage, the impact of limits on third-party cookies, and emerging addressability solutions. The session will conclude with an open Q&A, allowing attendees to engage with the instructor on key privacy and marketing challenges.

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Prerequisites

Participants should have:

  • A basic understanding of digital marketing concepts
  • Familiarity with online advertising technologies (e.g., cookies, tracking pixels, programmatic advertising)
  • An interest in privacy regulations and their impact on marketing strategies
Target audience
This webinar is designed for:
  • Digital marketers and advertising professionals
  • Marketing technology (MarTech) and AdTech professionals
  • Business leaders navigating privacy-first marketing strategies
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Learning objectives

By the end of this webinar, learners will be able to:

  • Define key terms related to identity and addressability in digital marketing

  • Explain the evolution of cookies and data usage in online advertising

  • Analyse the current shift toward a privacy-centric marketing landscape

  • Evaluate Google’s approach to third-party cookie deprecation and its implications

  • Assess alternative solutions for addressability

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Course Outline

The why of privacy-first marketing strategies

Overview of identity and addressability
History of cookies and data usage
The rise of privacy concerns and regulatory responses
Google: A Case Study
Evaluating new addressability solutions and best practices for marketers
The future of targeted marketing
Open discussion and participant questions
Exams and assessments
There are no formal exams for this webinar. Participants will engage in real-time discussions and knowledge checks to reinforce key takeaways.
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Why choose QA

Need to know

Frequently asked questions

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Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.

How do QA’s virtual classroom courses work?

Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.

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How do QA’s online courses work?

QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.

All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.

When will I receive my joining instructions?

Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.

When will I receive my certificate?

Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.

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