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Digital Marketing & eCommerce
Drive digital transformation by upskilling yourself and your team in Digital Marketing & eCommerce.
We partner with the best
Insights from the experts
“The digital marketing and eCommerce landscape is rapidly evolving, presenting both opportunities and challenges. AI in Marketing could turn customers to mere data points if efficiency is prioritized over empathy. Truly impactful customer experiences are built by combining data insights with authentic human connections and understanding.”
Karima Boulahoual
QA Curriculum Manager PPM and Digital Marketing & eCommerce Expert
Master the world of Digital Marketing & eCommerce
Within our training library we have dedicated Digital Marketing resources to enable small and enterprise teams to continuously upskill at pace.
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Close skills gaps
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Smart assessments & continued learning
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AI powered hands-on labs
Our Digital Marketing apprenticeship equips learners with hands-on, real-world context to assimilate and apply the latest cloud skills in the real world.
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Be a specialist in your area
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Foster diversity & inclusion in the workplace
- Empower teams to collaborate
To deliver learning that works, we start with your priorities
The challenge: Rising regulations for digital advertising
The rise in regulations is making innovation increasingly complex. Digital leaders must approach AI with caution or risk regulatory fines.
The solution: Lead with compliance for successful innovation
Privacy and policy compliance must be prioritized particularly when harnessing new technologies. Our online courses are constantly refreshed by our industry experts to reflect the latest digital regulations.
The challenge: Disconnected data
As the quantity of data continues to rise, marketers are growing continually dependent on inaccurate unreliable data fragmented across different platforms.
The solution: Prioritize customer data strategies
Successful customer data strategies combine data standardization with tech implementation. Our Digital Marketing & eCommerce courses arm teams with the tools and processes needed to achieve a connected view of the customer.
The challenge: Balancing omnichannel experiences with data privacy
75% of consumers want consistent experiences across multiple channels. But, with increasing demands for control over their data privacy, it’s making it difficult for digital teams to deliver.
The solution: Prepare for first-party data
As access to third-party data disappears, organizations must prepare to harness first-party data to deliver personalized experiences. From our industry specific training to our Multi-Channel Marketer Apprenticeship, we specialize in bringing brands closer to the consumer.
What's trending
The latest views and insights from our experts in the world of Digital Marketing and eCommerce.
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Digital Marketing apprenticeships
Help to focus the Aberdeen marketing agency on a culture of learning.
Hear from our customers
“[QA is] very valuable for a large part of the whole company. And for them it will really make an impact because they will begin thinking about their brands and their consumers in a different way.”
“Meeting QA and learning about the digital marketing apprenticeship was eye-opening. The programme offers candidates theory as well as practical skills, which are industry-relevant right now. We provide an environment to practise those lessons straight away. When you think about it – it makes perfect sense. Of course, we need people to understand why Google Ads and SEO are important, but in reality, we really need them to know how to put those skills to use the very next day.”
“Our goal is Best-In-World Marketing. Over the last year or so, we’ve searched to find the best course catalog providers for developing our marketing team. We have laid the foundations for what we believe will catapult us into the future.”
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Frequently asked questions
What areas of Digital Marketing & eCommerce do you specialize in?
We have 100+ Digital Marketing & eCommerce courses included in our self-paced library. We specialize in areas such as:
- Data
- Omnichannel
- Digital Merchandising
- Pricing
- Content & Channel Optimisation
- SEO
- Social Media
- Digital Advertising
- AI
And much more.
Do you offer Digital Marketing apprenticeships?
Yes!
We have a range of apprenticeships within Digital Marketing such as:
- Multi-channel Marketer Level 3
- BA (Hons) Digital Marketing Degree
Do you offer Digital Marketing & eCommerce training for individuals?
Yes!
Our entire self-paced library including 100+ Digital Marketing & eCommerce courses and our Digital Marketing & eCommerce apprenticeships are available to individuals as well as teams.
Learn about how to become a digital marketer.