Product Owner

The role of a product owner is to ensure that development teams deliver maximum value. Learn more about the skills and training required to excel in this important role. 

Product Owner

Role profile

What does a product owner do?

The Product Owner is a critical role in Agile frameworks, particularly Scrum. They act as the voice of the customer, ensuring that the development team delivers maximum value. Their key responsibilities include defining and prioritising the product backlog, collaborating with stakeholders, and maintaining a clear product vision.

While they work closely with Product Managers, Product Owners focus on the tactical execution of the product strategy.

Why do businesses need product owners?

Businesses need Product Owners to ensure that Agile teams remain focused on delivering customer value efficiently. They bridge the gap between business needs and development teams, ensuring that every iteration aligns with the product vision.

By refining priorities, maximising ROI, and adapting to change, Product Owners help organisations remain competitive in fast-moving markets. Without them, teams risk misalignment, scope creep, and inefficient delivery.

What are the key skills required to be a product owner?

  • Deep understanding of customer needs and business objectives.
    Strong communication and negotiation skills.
  • Ability to refine and prioritise product backlogs effectively.
  • Ability to make strategic trade-offs between business impact, technical feasibility, and customer needs.
    Knowledge of Agile frameworks, particularly Scrum and SAFe (Scaled Agile Framework).
  • Collaboration skills to work closely with development teams, stakeholders, and Product Managers.
  • Understanding of metrics and data-driven decision-making to validate product direction.
  • Problem-Solving & Critical Thinking
  • Breaking down complex challenges into manageable solutions
    identifying roadblocks, and ensuring development teams can work effectively.

How does a product owner differ from a product manager?

While both roles focus on delivering value, a Product Owner typically operates at a tactical level, managing the day-to-day development tasks and priorities.

In contrast, a Product Manager has a broader, strategic focus on market research, long-term vision, and business outcomes. Both roles are complementary and essential for successful product delivery.

What are the key responsibilities of a product owner?

  • Defining and prioritising the product backlog.
  • Communicating product goals and vision to development teams.
  • Collaborating with stakeholders to refine requirements.
  • Ensuring backlog items are well-defined and ready for development.
  • Accepting completed work and ensuring it meets quality standards.
  • Monitoring key performance metrics to measure product success.
Why it matters

Product owner insights

£57,500

Average salary

3411

Job postings over the last 12 months

29%

Increase in Google searches in the last 5 years

Training and courses

How to become a product owner

Product owner training

Looking to become a product owner? The best way to get started is to expand your understanding of agile principles or explore relevant training and certifications. 

Product owner courses for all experience levels

Product owner skills training

What our experts say

Insights from the experts

"As organisations embrace Agile ways of working, Product Owners play a vital role in ensuring customer needs are met efficiently. Their ability to prioritise, collaborate, and adapt determines the success of Agile teams and, ultimately, the organisation's ability to compete in a fast-changing market."

Paddy Dhanda, Portfolio Director - Product Discovery, Design & Agile

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