Discovering Apple Intelligence, integrated with ChatGPT

Apple's latest innovation, Apple Intelligence, is set to revolutionise how we interact with technology.

Integrating AI into iPhones, iPads, and Macs, this suite of features aims to enhance writing, communication, and productivity while maintaining robust privacy standards, for increased workplace efficiency and workforce output, without compromised security.

Here are some of the new functionalities users can expect:

Writing Tools for enhanced communication

Apple Intelligence offers advanced writing tools that help users find the right words, proofread text, rewrite content for different tones, and summarise lengthy emails or threads.

On average, knowledge workers spend about 28% of their time, or 11 hours weekly managing email inboxes, according to a study by McKinsey Global Institute.

Let’s do the sums: automation tools could cut this time by 50%, meaning you gain back 5.5 hours a week, or 286 hours a year, per employee.

That’s a lot of hours to re-invest in more impactful ways. This could be anything from professional development, strategic long term planning sessions, client engagement hours, project management, carving out time for creativity and innovation, or even investing in personal wellbeing and work-life balance for a more rejuvenated workforce.

Visual expression for personalised creativity

With Apple's Image Playground and Image Wand, users can create unique visuals from descriptions and sketches. Genmoji, custom memory movies, and photo search capabilities further enhance visual expression, making it easier to share personalised content.

How does this impact businesses? The advantages range across marketing, internal communications, and more.

In marketing, traditional design processes can integrate automation to speed up delivery. It could even support more personalised video marketing, which has been shown to increase email open rates by 19%, and clickthrough by a whopping 65%.

What about communications, learning and development? In these settings, custom diagrams, infographic and annotations can enhance understanding of complex ideas. 67% of employees understand information better when presented visually. Ensuring shared clarity can make for more cohesive, collaborative teamworking.

Siri: Smarter and more personal

Siri, now powered by Apple Intelligence, features richer language understanding, a new design, and the ability to type responses. It can handle complex requests, integrate across apps, and utilise personal context without compromising privacy.

Privacy and security at the core

Businesses today face critical privacy challenges. The most high profile and fear-inducing: Cybersecurity threats. These also range to regulatory compliance and maintaining consumer trust.

By prioritising privacy, Apple Intelligence offers to mitigate risks, ensure regulatory compliance, and build customer trust, ultimately enhancing your security and reputation. 

According to Apple, the tool achieves this through several innovative approaches:

On-device processing

Apple Intelligence leverages on-device processing to ensure that personal data remains on the user's device rather than being sent to external servers. This means that tasks such as voice recognition, image processing, and text analysis are performed directly on the device, reducing the risk of data breaches and ensuring that user information is not exposed to third parties.

Private Cloud Compute

For tasks that require cloud-based processing, Apple employs Private Cloud Compute. This technology allows data to be processed in the cloud in a manner that anonymises user information. By using advanced encryption and privacy-preserving algorithms, Apple ensures that data processed in the cloud cannot be traced back to individual users.

Differential privacy

Apple has been a pioneer in implementing differential privacy techniques. This method adds random noise to data sets, making it difficult to identify individual users from aggregate data. This approach allows Apple to collect useful insights to improve services while maintaining user anonymity.

Combined, the above factors not only reduce the risk of data breaches, but also protects against external threats, ensures adherence to data privacy laws, simplifies compliance and increases consumer confidence, all leading to greater competitive advantage.

Integration with ChatGPT: enhanced assistance with privacy

Apple's collaboration with OpenAI brings the powerful capabilities of ChatGPT to Apple Intelligence, offering users enhanced assistance while adhering to strict privacy standards.

Advanced language processing

Integrating ChatGPT enhances Siri and other AI features with advanced language processing capabilities. This allows for more natural and context-aware interactions, improving the overall user experience.

Data Security and privacy

Apple and OpenAI maintain that they are committed to high privacy standards. ChatGPT’s integration is designed to process requests without compromising user data security. On-device processing ensures that sensitive information remains on the user's device, while Private Cloud Compute handles more complex tasks with anonymised data.

Transparency and control

Users are provided with clear information about how their data is used and have control over their privacy settings. Apple ensures transparency in data handling practices, allowing users to make informed decisions about their data.

These are key steps in providing organisations keen to experiment with or implement generative AI into their operations, with peace of mind. Many have hesitated, and lost out on the powerful benefits of GenAI, due to security, privacy, and control concerns. With the right skills to implement and rely on Apple Intelligence, these fears might just become a thing of the past.

Compatibility and availability

This is just an exciting snippet of what’s coming with Apple Intelligence. Apple Intelligence will be available in beta this Autumn for select devices, including the latest iPhones, iPads, and Macs with M1 chips or later. We’ll be ready on the mark to help organisations skill up in the areas needed to harness it.

To get ahead of the curve and clued-up on how you can maximise the value of AI-powered emerging tools and technologies such as Apple Intelligence, check out QA’s range of courses on AI skills.