Product Manager

Here are some of the key roles and responsibilities of a product manager:

• Product vision and product Strategy definition
• Customer and stakeholder Engagement
• Development and maintenance of the Product roadmap
• Backlog management, normally at a more strategic level.
• Cross-functional collaboration, with development teams, marketing, sales and customer support.
• Defining and tracking key metrics to prove or disprove value hypothesis

Here are some of the essential skills needed to work within product management:

• Customer needs and market dynamics.
• Communication and negotiation skills.
• To think strategically and translate high-level goals into actionable plans.
• Familiarity with agile and lean principles, and delivery frameworks like Scrum or SAFe (Scaled Agile Framework).
• If working as a Digital Product Manager enough of a technical understanding to liaise effectively with development teams (though not necessarily coding expertise).

A product manager might also be known as:

• Product owner
• Technical product manager
• Chief product officer
• Growth product manager

QA offers a range of specialist training for product managers, including courses for all levels of experience. We offer courses in the fundamentals of key product principles, such as agile methodology, user experience, and interpersonal skills such as influencing. 

We also offer a number of accredited courses for experienced product managers, from leading vendors such as SAFe, ICAgile and BCS.  

We also provide apprenticeship programmes, including the Level 4 Digital Product Manager, which helps organisations to upskill and bring new talent into their product teams.